Completely genuine.
The price has a simple reason.
If the price is well below the Apple Store, you are right to ask why. This page answers both questions: how to confirm the product is real, and why we sell it for less.
Check it yourself, before you pay
We are not asking you to take our word for it. We are asking you to verify. Here is how:
Look at the box
It arrives in Apple's own retail packaging, still sealed. The seal is unbroken, the printing is sharp, and there is no odd plastic wrap over the top.
Find the serial number
It is printed on the retail box. Each unit carries its own.
Check it with Apple
Enter it on apple.com, using Apple's own coverage tool. A genuine product is recognised.
Check the weave and the connector
Apple's charge cables are woven, not smooth plastic. The braid should be tight and even along its whole length. The connector housing is one clean piece with no visible seam, no glue and no rough edges where it meets the cable.
Read what customers say
People across Dubai, Abu Dhabi, Sharjah and Ajman have written about what turned up and how quickly. They are on our site, unedited.
Or ask us first
Not sure about something? Message us on WhatsApp before you order. We will talk you through exactly what to look for, and answer anything you want to know about where the stock comes from.
Why we are cheaper: we buy in bulk
The short answer is volume. When you buy hundreds of units at once, the cost per unit falls a long way below what one costs on its own. We pass that difference on instead of keeping it.
We buy in large quantities
Bulk purchasing cuts the cost per unit substantially. This is the single biggest reason our price is lower.
There is no showroom
No mall rent, no fit-out, no electricity bill for floor space. These are costs we simply never incur.
There are no shop staff
A small team handles orders directly. No sales floor payroll spread across the price of every cable.
The saving goes into the price
We work on a smaller margin and sell more of them. The product inside the box is identical.
Same product. Different costs.
| What you get | Apple Store | CablesX |
|---|---|---|
| The same cable | Yes | Yes |
| Sealed retail box | Yes | Yes |
| Verifiable serial number | Yes | Yes |
| Manufacturer warranty | Yes | Yes |
| Showroom and shop staff | Yes | No |
| Bought in bulk | No | Yes |
And what we do not do
Verify it, then order
Pay cash on delivery, after you have inspected the box. There is nothing to risk.